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Press Clippings

The Changing News Landscape

The news business has changed dramatically. Unfortunately, many newspapers, particularly in small towns, have closed down. Still, CPR searches more than 1 trillion news articles dating back to 1800 to help you keep track of your stakeholders.

Comprehensive press clipping services are valuable tools for tracking life events that impact your prospects. Did your prospect get a raise? Were they recently married? Did they join a board? Did someone in their family pass away? The right touch, at the right time, can truly personalize a relationship, helping to cultivate and steward prospects.

While Google Alerts are a good start, as a free source, they only capture less than 10% of what’s available. Alternatively, CPR searches every commercially available news database worldwide, delivering real-time news clipping services.

Whether it’s providing an important personal touch, such as sending congratulations on a wedding or condolences on the death of a loved one or gaining invaluable financial data, like a recent significant stock sale, CPR’s news clipping service provides the information you need to stay connected. This customized approach personalizes your key relationships tastefully.

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