Comprehensive press clipping services are valuable tools for tracking life events that impact your prospects. Did your prospect get a raise? Were they recently married? Did they join a board? Did someone in their family pass away? The right touch, at the right time, can truly personalize a relationship, helping to cultivate and steward prospects.

While Google Alerts are a good start, as a free source, they only capture less than 10% of what’s available. Alternatively, CPR searches every commercially available news database worldwide, delivering real-time news clipping services.

Whether it’s providing an important personal touch, such as sending congratulations on a wedding or condolences on the death of a loved one or gaining invaluable financial data, like a recent significant stock sale, CPR’s news clipping service provides the information you need to stay connected. This customized approach personalizes your key relationships tastefully.